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More than 800 full-time jobs come to Birmingham as a company building a nationwide network of fully furnished apartments moves its headquarters from San Francisco to Birmingham.

This was announced by Governor Kay Ivey on Thursday.

“Landing is a fast growing company with an innovative business model and we are very excited to have its headquarters in Alabama,” said Ivey in a statement from her office. “This is great news for Birmingham and for the state as a whole, as it shows we have the workforce and skills needed to be an innovative company breaking new ground.”

The move from Landing to Birmingham is timely as real estate investors expect the sector to continue growing. In the midst of the strongest home sales market in 15 years, renting has become an attractive option for many.

According to Ivey’s office, the company has seen 1,250% year-over-year growth, growing from just nine cities in early 2020 to over 80, with the number expected to be over 100 by the end of the year.


“As a native of Birmingham, moving our headquarters and expanding our team in Alabama was a natural transition,” said Bill Smith, Founder and CEO of Landing. “I’m excited about the opportunity to continue growing Landing and offer my community new jobs and economic opportunities. As we expand across the country, we are committed to the vibrant cities in which we operate and will strive to have a positive impact on all of Landing’s communities. “

Smith previously started Shipt, an app-based delivery service that grew rapidly and was replaced by Target Corp. in 2017. was acquired.

The Alabama Department of Commerce estimates that Landing’s contribution to the Alabama economy will result in $ 112 million in new state revenues and a 356% return on investment for the state over the next two decades.

Alabama Secretary of Commerce Greg Canfield believes Smith’s past successes in business provide a glimpse into the future of Landing and its new home in Alabama.

“Bill Smith is a rock star in Alabama’s innovation economy through his experience with Shipt, and Landing represents an exciting new chapter in a business career that has already resulted in massive success,” said Greg Canfield, secretary of the Alabama Department of Commerce. “The company is off to a good start and Birmingham will provide a solid platform for its growth plans as it shakes up the real estate industry.”

Landing’s new headquarters will be located in downtown Birmingham in the John Hand Building, a fact that Mayor Randall Woodfin notes will be of mutual benefit to Landing and the city.

“Landing’s arrival couldn’t come at a better time,” said Birmingham Mayor Randall L. Woodfin. “As our city continues to recover from the COVID-19 pandemic, the new jobs and income Landing will bring to our community will fuel our recovery efforts. The financial incentive we are offering, subject to city council approval, will help recruit and train our citizens for the more than 800 new jobs, and the proceeds from the project will fund the city’s schools and infrastructure. “

Tim Howe is the owner of Yellowhammer Multimedia

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